WEB 2.0 ajastu tarbijad

USA üks suurimaid interaktiivse meedia agentuure Avenue A Razorfish avaldas käesoleva aasta juulis päris huvitava uuringu interaktiivse meedia/marketingi suundumustest. Vaatluse all oli küll USA turg, kuid uuringuraport väidab mõningaid korrektuure tehtud olevat selliselt, et ka mujal arenenud maailmas toimuvat arvestada.

Kuidas siis käitub klient tänapäeva WEB 2.0 ajastul, et leida talle tarbimiseks sobilik? Järgnevalt väike kokkuvõte:

Web behavior:

* 60% personalize home pages
* 53% share bookmarks
* 56% use RSS feeds
* 35% use tag clouds
* Almost all read the "most popular" or "most emailed" items on sites

Video behavior:

* 67% regularly watch videos on YouTube, etc.
* 95% have watched online videos in the last 3 months
* 49% have uploaded online videos in the last 3 months
* 85% have watched online movie previews in last 3 months
* 71% have watched a TV show online in the last 3 months

Music, photos, and blogs:

* 42% regularly purchase music online
* 41% use photo-sharing sites
* 70% read blogs regularly

Online research when making product selection decisions:

* 92%+ use the web when making product buying decisions (research, reviews, retailer location, price comparison, etc.)
* 54% start their product research at a search engine
* 14% start it at a comparison shopping engine
* 30% start it at an e-commerce or retailer site
* 55% rely on user reviews most when choosing products
* 21% rely on expert reviews most
* After product selected, most important criteria when choosing where to buy are price (38%) and site reputation (38%)

Mobile:

* 32% use mobile phone to listen to music
* 24% use mobile phone to watch video
* 36% use mobile phone to check headlines

Nii mõnigi käitumisharjumus tundub uskumatu, kuid üldise suundumuse markeerimiseks päris huvitav materjal. Razorfishi kokkuvõte uuringust on loetav siin.